Privacy Policy

We take your privacy extremely seriously. This Privacy Policy describes how Shenzhen Desihe Cross Border E-commerce Co., Ltd. (hereinafter referred to as “we”, “us” or “our”) collects, uses, discloses and processes your personal information when you visit and use our website and online services.

Operating Company: Shenzhen Desihe Cross Border E-commerce Co., Ltd.

1. Collection and Use of Personal Data Personal data means any information that can directly or indirectly identify a natural person. It excludes permanently anonymised or aggregated data that cannot be linked back to any identifiable individual.

We process your personal data following the principles of legality, fairness and transparency. We only collect the minimum personal information required to achieve clear and legitimate business purposes, and deploy robust technical and organisational security controls to protect your data. Where applicable, data processing is carried out based on our legitimate business interests, including account validation, fraud risk monitoring and maintaining platform security.

2. Types of Personal Data We Collect 2.1 Information You Voluntarily Provide We collect personal data you actively submit when creating an account, contacting customer support, completing surveys, using live chat or placing orders on our website. For order and transaction activities, this may include payment verification information, billing address, shipping address and your contact details.

2.2 Service Usage Data When you browse our website, we automatically gather non-sensitive usage information, such as your device model, unique device ID, IP address, operating system, browser type, usage statistics, system diagnostic data and approximate location information (from IP geolocation or GPS where available). This data is solely used to improve service quality, optimise website performance and enhance your user experience.

3. How We Use Your Personal Data We mainly use your personal data to provide, maintain and improve our products and services, send service notifications, conduct lawful marketing activities (only with your prior explicit consent), and protect the safety of our platform and all users. 3.1 Service Delivery and Optimisation Your data may be used for data analysis, market research, internal audits and promotional campaign management. All these operations rely on our legitimate business interests to ensure stable service operation and continuous improvement. 3.2 User Communications We will send essential transaction and service notifications to guarantee smooth order fulfilment and user experience. Promotional and marketing emails will only be sent once you have given explicit permission. You can withdraw consent or opt out of marketing messages at any time by reaching out to our customer service team. We also use your personal information to promptly reply to your enquiries, feedback and after-sales requests.

We will share your personal data with third-party marketing partners only after receiving your clear prior consent, and you may withdraw this consent at any time without penalty.

4. Cookies and Similar Tracking Technologies Cookies are small text files saved on your local browser. Alongside other similar tracking tools, cookies help us customise website content to match user preferences, measure advertising performance, analyse browsing behaviour and deliver a safer, more personalised experience. The cookies deployed vary depending on the web pages you access and services you use. You can adjust your browser settings to manage or disable cookies at your discretion.
5. Disclosure of Your Personal Data We may share your personal data with trusted third-party service providers that support our order fulfilment, logistics delivery, technical maintenance and daily service operations. Without your explicit prior consent, we will never pass your personal information to external parties for their independent marketing use.

We may disclose your personal data under these lawful scenarios:

1. To comply with applicable legal obligations and regulatory requirements within the European Economic Area (EEA) or your country/region of residence. For users located in the EEA, our data processing activities comply with Article 6(1) of the General Data Protection Regulation (GDPR).
2. In cases of corporate restructuring, including mergers, acquisitions, equity transfers, joint ventures, asset sales or bankruptcy proceedings. Your personal data may be transferred together with relevant business assets to the successor entity.
3. To protect our legitimate business interests in good faith, including enforcing our Terms of Service, investigating suspected fraudulent activity, and safeguarding the legal rights of our platform, users and business operations.
4. To respond to valid legal process, official requests from authorised government bodies, national security requirements or matters of public interest.
5. Children’s Privacy Protection Our website and services are intended for users aged 16 and older. We do not knowingly collect or store personal information of minors under 16 years old. If we discover we have unintentionally obtained data from a minor under 16, we will take immediate action to fully delete such information. If you believe we have collected minor’s personal data, please contact us via our official support channels without delay.
6. Data Subject Rights As a data subject, you hold the following rights relating to your personal data: the right to access, rectify and erase your personal data; the right to limit or object to data processing; the right to receive your personal data in a structured, machine-readable format; and the right to submit a complaint to your local data protection authority.

We may verify your identity before responding to privacy requests to secure your data. We commit to responding to all valid user requests within 30 calendar days. Some requests may be partially or fully declined when restricted by applicable laws. All privacy enquiries and requests can be submitted through our official customer service channels.

8. Third-Party Websites and External Services Our website may contain hyperlinks to external third-party websites and platforms. This Privacy Policy only applies to personal data collected and processed by us, and does not cover any third-party sites. We are not liable for the privacy policies and data handling practices of external websites. We strongly recommend reviewing the privacy policy of any third-party platform before browsing or submitting personal information.
9. Data Security, Integrity and Retention We implement comprehensive technical, administrative and physical security measures to prevent unauthorised access, disclosure, alteration, loss and misuse of your personal data.

We retain your personal data only for the shortest time needed to fulfil the purposes outlined in this Policy, unless a longer retention period is required or permitted by applicable laws and regulations.

10. Amendments to This Privacy Policy We reserve the right to revise and update this Privacy Policy periodically to reflect regulatory changes, industry updates and service upgrades. The revised policy will be published on our official website and take effect once posted. Your continued use of our website and services after updates means you accept the revised terms. If you disagree with the amended provisions, you must stop using our services immediately and contact us to request account closure.